Hi, I'm Ivan

• Generated 38x more signups for a B2B SaaS marketing campaign with inbound demand generation on socials.
• Increased AI product conversions by 4x through research-based CRO and updated messaging.
• Advised multiple a16z-backed founders and established midmarket businesses on go-to-market strategy.

SteelAlive (formerly SFMP)

• Generated $500,000 in pipeline and 90+ sales meetings through YouTube podcast interview.
• Generated 100M+ organic views across customer and internal projects.
• Attracted and closed contracts with 30+ customers, including multiple 8-figure companies.
• Led customer-facing software logic and design of agentic swarm systems, delivering large-scale social media campaigns.
• Managed 10,000+ social media accounts across AI-powered agents and human operators
• Grew Instagram and Tiktok pages (branded, UGC, and agentic) by over 110,000 new followers
• Coordinated relationships, campaign execution, and performance reporting.

MP Team

• Launched multiple products, including one that reached a $1M run rate in 5 months.
• Prevented a $300,000 loss over 6 months by leading market analysis and business strategy.
• Doubled product revenue by optimizing pricing, customer ascension, and follow-up.
• Built content marketing systems and identified a market opportunity that guided the team's shift to GTM automation.

• Acquired and scaled a niche social media page from 6,000 to 25,000 members through sponsorships, organic growth, and partnerships.
• Reached profitability in 4 months by selling sponsored placements. Reinvested in growth.
• Designed and curated 8,000+ visual creatives, including community and employee-made.
• Turned the community into a user acquisition channel to launch the first product at MP Team.